Addressable
Extend Reach and Manage Frequency
The Reach Booster ™ solution finds the under and unexposed consumers your linear campaign may have missed. Leveraging DISH Media's deterministic data, Reach Booster efficiently targets the specific households you're looking for.
Benefits
- Finds the viewers your linear campaigns are missing
- Continuously builds reach curves while stabilizing frequency
- Targets only the households you need, making ad dollars work smarter and more efficiently
How it works
- Assess linear schedule
- Use DISH Media’s deterministic STB Data to find unexposed or under exposed homes
- Create a NEW targetable segment to reach those consumers addressably
Reach Booster™ Success Stories
Insurance
A major insurance company was looking to target M25-54 and increase frequency in the 26+ bucket.
Auto Brand
A major auto brand was looking to expand their reach and calibrate frequency among their broad adult target on DISH.
CPG Brand
A CPG company ran a campaign for one of their major brands looking to target females aged 55+.
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Reach traditional and OTT audiences all from one place.
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