Capture highly engaged audiences with impression-based advertising.
- National reach
- Customizable targeting
- Dynamically served ads
- Advanced attribution
How Addressable Television Works
Define & Segment
Identify your target audience and campaign objectives.
Reach only your target households, ensuring your campaign’s efficiency.
Ads will only air when your target is watching, meaning zero wasted impressions.
Measure & Optimize
Use campaign results to make your future campaigns perform even better.
- National reach across 110+ linear and OTT networks
- Dynamically served ads that are only delivered when devices are on
- 1:1 household targeting
- Transparent attribution
- Reach + frequency management
Measurement & Attribution
See the true impact of your campaign with robust analytics.
- Sales matchback
- Website traffic
- Location visitation
- Brand awareness study
- Application study
- A/B testing
- Tune-in conversions
- Custom reporting
Addressable should be a part of everyone’s core video mix. Reach Booster just made it a lot easier.