With DISH Media’s experience and existing partnerships, we implement high standards for political
advertising across our entire footprint, including DISH TV and SLING TV platforms.
Political advertising on DISH TV follows strict guidelines set forth by the FCC. Such guidelines are standard across all traditional cable and satellite TV providers.
We believe that the streaming industry should hold itself and its partners accountable for upholding the ethical political advertising standards and follow the guidelines set forth in the linear TV space, where possible.
The majority of advertisements on DISH TV and SLING TV platforms are secured through our partners — D2 Media, agencies and third-party organizations — who help ensure proper vetting at multiple stages throughout the buying process, including financial and business vetting.
Neither DISH TV or SLING TV are self-service platforms. DISH Media is involved in manually approving the advertisers, the funding source, etc. to ensure high levels of brand safety.
SLING TV allows political advertising on its platform, classified by candidate, party or cause. All ads on SLING TV, including political ads, are reviewed to ensure ads comply with state and federal regulations for political campaigning and advertising. All political ads on SLING TV must be clearly marked and include a “Paid for By” written or spoken statement. SLING TV has the ability to target political ads (as well as other advertising) by content genre, subscriber demographics, location, interests and behaviors, as well as behavioral segments.