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Addressable
Extend Reach and Manage Frequency
The Reach Booster ™ solution finds the under and unexposed consumers your linear campaign may have missed. Leveraging DISH Media's deterministic data, Reach Booster efficiently targets the specific households you're looking for.
Benefits
- Finds the viewers your linear campaigns are missing
- Continuously builds reach curves while stabilizing frequency
- Targets only the households you need, making ad dollars work smarter and more efficiently
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How it works
- Assess linear schedule
- Use DISH Media’s deterministic STB Data to find unexposed or under exposed homes
- Create a NEW targetable segment to reach those consumers addressably