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DISH Media
in the Press


10 April, 2019 | PR News Wire

DISH Media Selects Dave Antonelli to Head Sling TV

DISH Media today announced that Dave Antonelli has been selected to lead advertising strategy and revenue for Sling TV. In his new role, Antonelli will manage Sling TV client services, direct and programmatic sales, operations and technology within DISH Media.


February 28, 2019 | DISH Newsroom

Innovation in live dynamic ad insertion triples Sling TV ad revenue in 2018

DISH Media today announced that Sling TV’s industry-leading dynamic ad insertion (DAI) into live streaming TV fueled the tripling of its advertising revenue in 2018, adding a multiplier on top of tenfold growth reported for 2017.

SlingTV and Nielsen Logos

September 20, 2018 | PR News Wire

DISH Enlists Nielsen Digital Measurement to Power Advanced Advertising Across Sling TV

Nielsen announced DISH Media Sales has partnered with Nielsen to provide digital measurement on Sling TV and data segments for addressable advertising across both DISH TV and Sling TV inventory. This new agreement expands on DISH's ability to utilize Nielsen currency measurement for its advertisers, adding Digital Ad Ratings for measurement of campaigns on Sling TV.

Keven Arrix

August 8, 2018 | PR News Wire

DISH Appoints Kevin Arrix to Lead DISH Media Sales

DISH today announced that digital media industry veteran Kevin Arrix has been tapped to lead the DISH Media Sales group, including its operations, analytics and advertising sales for DISH TV and Sling TV.

family watching tv on smart phone

January 4, 2018 | Business Insider

Sling TV Partners with comScore to Offer First Ever Cross-Platform Addressable Advertising Measurement

Sling TV brings comScore verified addressable TV impressions and OTT impressions together. This gives Sling TV advertisers a fluid view of their campaign’s performance across the OTT service’s connected TV, mobile and desktop impressions, as well as linear TV impressions on DISH.

closeup of car head light

September 17, 2017 | DISH Newsroom

DISH Media Sales Puts Volvo Cars Behind the Wheel of First Cross-Platform Addressable Ad Campaign

DISH Media Sales announced its first cross-platform addressable ad campaign, which enabled Volvo Cars to target TV viewers across DISH and Sling TV with a single buy.

Graphic depicting man sending mass emails

September 13, 2017 | MediaVillage

DISH Media Sales puts Volvo Behind the Wheel of First Cross-Platform Addressable Ad Campaign

DISH Media Sales today announced its first cross-platform addressable ad campaign, which enabled Volvo Cars to target TV viewers across DISH and Sling TV with a single buy. The milestone campaign, executed through global media agency Mindshare NA, allowed Volvo Cars to reach four segments of luxury car enthusiasts across both platforms.

darts hitting target

September 13, 2017 | B&C

Volvo Drives Targeted Ad Campaign Across Dish, Sling TV

Dish Media Sales said Volvo Cars was the first partner to deliver a campaign via a new addressable, cross-platform system that enables advertisers to buy on Dish and Sling TV with a single buy.

woman with remote watching TV

July 18, 2017 | DRMA

Direct Response Takes Ads 'Over the Top'

It's no secret consumer behavior in the TV space has shifted. Viewers are watching content on-the-go across multiple devices. As video consumption continues to evolve, it is essential for direct response advertisers to change their media buying strategies so they can find their increasingly hard-to-reach audience.

man with remote watching TV

June 27, 2017 | MediaVillage

Sling TV Sees Success in Real-Time TV Targeting

This March Sling TV opened access to its live TV impressions in real time during the NCAA tournament and surrounding coverage. Within a week, they saw their programmatic business grow 51%.

two teams playing basketball

June 26, 2017 | B&C

DISH Dives Into Auctions to Sell OTT Sling Spots

The auction drew 90 new advertisers and sales were up 51%, which means Sling got higher prices than it would have by selling direct.

picture from Northside conferrence

June 14, 2017 | AdExchanger

As Demand For Connected TV Grows, Agencies Change Their Approach To Activation

Demand for connected TV inventory has skyrocketed this year due to more cable MVPDs turning on the programmatic pipes and the ongoing emergence of streaming offerings.

Screen shot of SlingTV UI

June 13, 2017 | B&C

VIDWeek: Addressable, Programmatic Ads Drive Sling Sales

Less than three years since launch, Sling TV is seeing a boost in sales thanks to a multi-platform strategy centered around addressable and programmatic advertising.

graphic depicting robot watching TV

May 17, 2017 | Digiday

How Sling TV is Tackling Programmatic TV Ads

If true programmatic advertising comes to TV, it's going to be led by internet-based TV services like Dish Network's Sling TV because they have the technology to make it happen.

SlingTV logo

April 18, 2017 | Multichannel News

Sling TV Touts Rise in Programmatic Ad Sales

Sling TV, Dish Network's OTT TV service, said it saw a sharp rise in programmatic ad sales during the NCAA men's basketball tournament amid a partnership with supply-side platform Tremor Video.

men cheering watching basketball

April 18, 2017 | Tremor Video

Sling TV Programmatic Milestone a Slam Dunk for Advertisers

For the very first time, brands could buy a distributor's premium live TV impressions in a real-time auction, and have their ads run during the must-watch NCAA tournament and surrounding sports coverage.

Brian Norris

April 6, 2017 | Multichannel News

Brian Norris Named VP of DISH Media Sales

Brian Norris has been named VP of DISH Media Sales, where he'll oversee ad sales, analytics and operations for DISH and Sling TV.

Person viewing SlingTV UI on a tablet

March 23, 2017 | AdWeek

Sling TV is Partnering With Adobe for Programmatic Advertising

Sling TV is getting into programmatic advertising, partnering with Adobe's newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and video on demand.

Graphic depicting laptop and finger pushing enter button to send many emails

March 23, 2017 | MediaVillage

Adobe and Sling TV Bring Real-Time Advertising To Live Streaming TV

Adobe and Sling TV have opened the streaming TV service's premium live video ad impressions to all Adobe Advertising Cloud U.S. clients.

woman holding remote watching TV in bed

December 21, 2016 | AdExchanger

It's Still Early Days for DISH and Programmatic TV

There's a lot of hype around programmatic TV. Adam Gaynor, VP of media sales and analytics at Dish, acknowledges that his company is still in the "crawl phase."

AudienceXpress room with TV's

December 20, 2016 | Digiday

“Programmatic is a process”: DISH exec talks big data and addressable TV

Although ad tech's immersion into TV has been slow-going so far, Dish is bringing automation to the industry through its programmatic exchange and addressable products.

father with remote siting with son watching TV

November 8, 2016 | DRMA

How Addressable Advertising Brings Data and ROI to DRTV

At the foundation of a DRTV buy is the need to drive measurable action from consumers who have directly viewed a brand's commercial.

Graphic depicting partner content and TV's

November 7, 2016 | ANA

The Evolution Will Be Addressed

Advances in technology mean addressable TV advertising is the next step in mass marketing to consumers. Here's what it means for finding the right audience, measurability, and finally proving ROI.

two women reviewing lable at store

October 20, 2016 | MediaVillage

First Movers Gain the Addressable Edge

Addressable advertising has reached a critical point. At nearly 50 million, more than 42% of U.S. households are now addressable – meaning advertisers can deliver the right ad to the right target on a national scale, and these numbers are growing.

man with remote watching TV

October 12, 2016 | MediaVillage

The Evolution of Data-Driven Television

Distribution of the advertiser's message in this era could be accurately measured from a small panel of consumers. A few data dimensions were often enough to represent the entire U.S. population and could tell a story.

group of men and womenlooking at laptop

October 4, 2016 | MediaVillage

Making Ad Dollars Work Harder: The Five Benefits of Addressable Advertising

Media consumption is becoming increasingly fragmented as new platforms, devices and programs enter the space at a rising rate. With these rapid changes, marketers are scrambling to determine how, where and when to best spend their advertising dollars.

man and woman on couch wathing TV

September 13, 2016 | MediaVillage

The Addressable TV Tipping Point: Advertising Held Accountable

Savvy marketers are once again reassessing their longtime partner, TV. Advertisers appreciate that TV's massive audience size and unrivaled engagement enable them to deliver ads successfully at scale on a national level.